Managed the translation and localization of all communication materials across multiple countries, ensuring consistency in in-store displays, labels, and graphics.
Led the execution of marketing campaigns from briefing to implementation, budget management, performance analysis, and reporting. Played a key role in launching the first IKEA stores in South America.
Developed a marketing strategy based on in-depth market research, gathering insights from internal teams and customers. Authored detailed reports analyzing survey data and key industry trends.
Participated in the early stage, had a lot of fun. It felt like Dunder Mifflin before Sabre acquisition.